Mapping the Landscape

"Maps are great as a communication tool, bridging the gap between business and technology domains. No longer will one side talk with process flow diagrams, and the other side with system contexts, component models and collaboration diagrams. The maps provide everyone with a common language."

"Wardley maps help organizations to focus on innovation in the areas that matter the most given the value they provide and let them know where to use standardized and commoditized components where possible to reduce costs."

"I have been trying my hand at it, and it allows me to map customer experiences to the capabilities we need throughout the ecosystem at all levels."

"To me, this learning is a game changer. It adds a missing and powerful perspective on top of other strategy books like 'Competitive Strategy', 'Good Strategy/Bad Strategy' or 'Playing to Win'."

"My main take away is that the use of maps can help to align whole company and all departments around where we currently are (situational awareness) and where we want to be (strategy)."

"While predominantly a book on how to drive business strategy by using Simon Wardley's mapping technique, it also includes a treasure trove of anecdotes on innovation, managing the value chain, and product evolution."

"There is truly a lot of deep, yet actionable — mappable — wisdom hiding in this book."

"Enhanced communication across the whole company. Improved ability to identify both threats and opportunities."

"Wardley Mapping is the key technique for building insight AND we have talked about the importance of next best action and tracking your time to value."

"Because you will talk through a shared model, sketch or artefact, you will be co-creating. This method can move from selfishness/nonsense to collaboration."

"Simon has provided useful insight on the issues around process and innovation in a way that is particularly relevant to the role of an innovative company. The quality of his research is unquestionable and he is exceptionally thorough."

"Simon is a fantastic moderator with a catching way to get the audience cooking and get the most out of the speakers on stage. He is very organized and a great presenter himself."

"Simon is a true visionary. His focus in areas of commoditisation, 3D printing and Open Source technologies have had a vast impact in technological transformation within our industry."

"Simon is great person to work with/for and on a personal level, a really nice guy to be around. He has a keen appreciation for emerging technology trends and a good understanding of how technology can and will be used for the benefit of both companies and individuals."

"Simon brought considerable process and direction to a dot com startup that was poorly led and in danger of collapse. Simon's input had such a profound result that the company was able to reposition its business model and complete a number of innovative products."

"Simon has the rare ability to 'see both the forest and the trees'. He typically views things with a high-level, strategic focus and is extremely good at connecting all the dots."

"Simon demonstrated his ability to adapt to changing environments while maintaining the excellent quality of Fotango's products and delivering financial results far in excess of expectations."

"Simon is a man with vision. He spends a lot of his time thinking both about the way the industry is moving and what is going to happen next. An infectious speaker who has toured the open-source lecture circuit."

"Simon is one of those characters who inspires trust and confidence. He is a real intellectual and extremely knowledgeable about many fields and especially technology, Open Source and Utility computing."